Veronica Meza

Singer/songwriter, Veronica Meza, is ready to make her mark in the pop world with her
most recent release, the Consolation EP. Consolation contains three songs, all written by
Meza and demonstrates her fearless approach for composing in the pop genre. Music
Professor/Composer, Brad Klump states, “An artist of exceptional talent, Veronica is a
songwriter whose voice and material is able to capture that elusive spirit of youth.” The
EP features various musical styles under the pop umbrella, ranging from dance/reggae,
pop/rock to pop/country. Of the entire process, Meza states, “ I’m so happy that I was
able to work with so many talented Canadian musicians on this project. I worked on this
EP for over a year, and it truly feels rewarding to have stood up to the challenge of
writing, producing and arranging all of the songs, from top to bottom. I definitely feel
like I’ve grown musically, both as an artist and songwriter.”

Born in El Salvador, and raised in the multicultural city of Toronto, Meza’s musical
heritage can be traced back to her early exposure of Latin and American Popular music.
Meza states, “The best memories of my childhood consisted of my Father playing vinyl
records of Mexican Legend, Pedro Infante every Saturday morning, as well the music of
the Beatles, Air Supply, The Eagles and Michael Jackson.” At a very early age, Meza
demonstrated an interest in music but it wasn’t until her early teens that she began to take
music seriously by enrolling in voice lessons. Her first performances included school
concerts, music festivals and charity events. At the age of 18, Meza became the side
vocalist in many Latin bands, and soon thereafter, formed her own band, Veronica and
The Latino Beat.

In 2009, Meza released her first single, “Amor Como El Mio (The Way I Love You)”,
penned by herself and produced by Grammy Award-winning producer Abraham
Quintanilla, Father and manager of Late Tejano Superstar, Selena. In addition,
Quintanilla also produced her follow-up single, “El Jardin (The Garden)”, written by her
Father, Miguel Meza and arranged by Ricky Vela, the composer behind Selena’s smash
hit, “No Me Queda Mas.” “Amor Como El Mio” marked Meza’s debut in the Tejano
music industry, garnering many radio and television interviews, such as an appearance on
Fox 29 San Antonio Morning news and the Domingo Live Show in Corpus Christi,
Texas. In addition, Meza was invited to perform for thousands at the Tejano Music
Awards Fan Fair and was a guest presenter at the 2009 Tejano Music Awards in San
Antonio.

As for career goals, Meza explains, “Although I’m fully bilingual, performing Latin
music is how I began my career, and I don’t plan on abandoning it. But I also have this
love affair with Pop music, be it dance, pop/rock or even country. I want to take all of
these elements, join them together, and make them uniquely my own so that it sounds like
‘Veronica Meza’, the Latin/Pop artist.” As Shawn Marino, Vice- President of Universal
Music Publishing Canada, states, “Veronica is a great writer with a keen musical
sensibility. From pop to tejano, this artist is very talented, and extremely diverse. One
to watch.”

Look out for the Consolation EP, now available.